An 8-figure DTC brand increased their average user session duration by 40% with this A/B test
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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How this 8-figure DTC brand increased their engagement on their hero product page by 40% using Viddy's Floating Player.
@MadRabbit is a brand that specializes in tattoo aftercare products. Two of their core ongoing website goals are to (1) educate their customers about their products and (2) explain that taking care of tattoos is an extension of skincare that requires consistent care and treatment just like your face to achieve the best results.
Mad Rabbit has a very strong Instagram (+260k followers) and TikTok (+430k followers) presence.
They have a lot of great product specific video content that they wanted to showcase on their website's product pages to better educate their visitors. We decided to run an A/B test on their Tattoo Balm's product page using Viddy's Floating Player. We had a 50/50 traffic split where one variant would show the Viddy video player and the other variant would not.
We worked with Selom Agbitor (Co-Founder) and Amy Turman (Digital Marketing Director) from the Mad Rabbit team to choose a ~30sec video that succinctly explains and visually shows the following:
- What the Tattoo Balm product does
- The benefits of the product
- Visual demonstration of how to use the product
Our Floating Player featured a custom 'Add to Cart' button that's integrated with Shopify and allows visitors to add the Tattoo Balm product to their cart from within the Viddy video player (see screenshot below).
The results of this A/B test showed that the Viddy variant increased engagement (average session time per user) by 40%. What was also exciting to see was 49% of users that started the video actually watched the entire video! This boost in engagement was encouraging for Mad Rabbit to see as they know that better engaged and educated users end up being repeat buyers and having higher LTV.