Viddy increased Nectar's overall conversion rate by 17% and their average time on site by 68%
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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Background & Brand Goals
Nectar is an asian-inspired hard seltzer brand that prides itself on 2 unique offerings as part of their product: (1) no weird aftertaste like other big brand seltzers and (2) asian fruit flavors that no other brand has such as asian pear, yuzu, lychee, and mandarin. Nectar tried to take their seltzer to over 200+ stores in Los Angeles and every store told them no. They turned to TikTok to test the demand of their product to see if people actually wanted it. They posted a TikTok video with their phone number in it and the video went viral...they had 300k views in 3 days and several hundred text messages saying people wanted their seltzer.
Using Viddy and Seeing Results
We worked with Nectar's marketing team to come up with a strategy of using Viddy on their website to drive up e-commerce sales. They had a bunch of viral videos from TikTok that matched the branding of their site so it was a no-brainer to place these on their site to get the full use out of them instead of letting them die on their social media accounts. They had 2 main categories of videos: (1) live taste tests they did in retail stores capturing authentic reactions in real time and (2) UGC-style video reviews speaking about why customers love their seltzer and why they are better than other seltzer brands.
We decided to use Viddy's Carousel layout on Nectar's homepage as well as below the main fold on their PDP page. On the homepage, we featured live taste test videos with a section header titled "See What People Think". On these videos we featured a 'Order Now' CTA that redirected to their PDP. On the PDP, we featured the video review testimonials with a section header titled "Watch The Reviews". On these videos we featured a shoppable 'Add To Cart' CTA that would add the seltzer to the visitor's cart.
Nectar saw strong results from using Viddy - their conversion rate increased by 17% and their average time on site increased by 68%!