Viddy enabled Meridian to add TikTok-like experiences on-site to lift paid social conversion by 22%
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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Brand Background & Goals
Meridian Grooming is a gender-neutral trimmer brand that specializes in trimming sensitive areas. Meridian was having difficulty with educating their customers on their trimmer products and thought having videos explain this content would be most impactful. They decided on having videos for showcasing how-to-use instructions of the product, explanations of the anti-nicking tech specs, and UGC reviews of both genders to highlight their gender-neutral stance.
Adding videos to cover all of these topics would be a lot to embed on a single page and made Meridian worried about both a bad UX and a hit on site performance. They needed an elegant UI to make it easy for their visitor's to engage with all this video content in an effective way...enter Viddy.
Using Viddy and Seeing Results
Meridian decided to first use Viddy's Shoppable Stories on their home page. They created a story for each of the following:
- Men's UGC reviews
- Women's UGC reviews
- Trimmer specs explanation
- Dr. Harry: a viral character they created from their ads
- TV commercials
All of these videos included Viddy's embeddable video CTAs to push the visitors to the next step in the funnel.
Meridian A/B tested the presence of Viddy Stories and found the presence of Viddy to increase their overall conversion rate by 14%. What was arguably a bit more interesting is that Viddy had performed stronger on certain traffic sources for Meridian such as Social and Google - getting up to a 22% lift in conversion.