We increased Damian Lillard's athletic insoles brand Move's conversion rate by 9% and average session duration by 104%
Why it’s important to choose a secure crypto wallet?
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How do I know how secure is my wallet?
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Are there any other risks I should take account for?
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Wrapping up: Crypto is a great wallet for you
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Background & Brand Goals
Move is a DTC brand that aims to democratize insoles that were once reserved only for professional athletes and make them accessible to everyone. We spoke with the Move team to determine Move's primary goal of using Viddy, which was to keep their website looking fresh and to not let their amazing video content die on social media. They wanted to increase the longevity and success of their content on social by bringing it to their on-site website experience in an interactive way...enter Viddy.
Using Viddy and Seeing Results
Move already had great video content from professional athletes like Damian Lillard, Chris Paul, Jada Williams, and others that they wanted to showcase on their site. Move used Viddy's Stories on their home page and Viddy's Floating Player on their product pages to highlight content from their professional athlete supporters. The videos include live demonstrations of using the insoles and explanations of why they are liked. Move made a unique decision to place the Stories inline on the home page, right below the hero fold instead of the traditional navbar location that our other customers default to when deciding on the Stories placement.
The engagement rate with the Stories turned out to be very high with 24.5% of users clicking on at least 1 story! This explains how Viddy was able to create this big lift in conversion and average session duration.